Game Live! and Mountain Dew & X-BOX

XBOX was looking to extend their brand interaction and create buzz around the upcoming release of their next generation console with both hardcore and casual gamers.
 
Mountain Dew is growing their youth marketing initiatives to include video games as a major initiative in order to enhance brand image and drive trial.

Navigame worked with GameLive!, an interactive video game festival which focuses on the college market and regional malls to create a meaningful sponsorship experience for XBOX and Dew.
 
XBOX was able to get their system in the hands of gamers, and Mountain Dew distributed thousands of samples and continued to build on their video game brand marketing.

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